The concept of consumption refers to people who consume goods or use services beyond their basic needs and the global culture of consumption which is a driving force behind such a transformation.

We can define societies as groups of people who share identical cultures or cultural aspects. In that sense the global consumer culture implies a society that transcends national borders and that has certain behavioral patterns.

In its simplest form, a consumer society is one in which for Baudrillard (1998) is entirely society is organized around the consumption and display of commodities through which individuals gain prestige, identity, and status.

In Marx´s theory of the commodity, the expression and symbol of style, prestige, luxury, power, and so on – becomes an increasingly important part of the commodity and consumption.

Within consumer society, objects are used fast and this rapid use and disposal of, has been largely associated with the corruption of values and thus often carries a negative meaning. (Penpece, 2006).

Baudrillard (1998) argues that the consumer society needs its objects in order to exist, and in a way, consumer society needs to destroy its objects.

The difference between abundance and absence is the connection to wealth. Goodwin, Nelson, Ackerman and Weisskopf (2008), explain that the modern consumer is not an isolated individual making purchases, we are all participants in a phenomenon called consumerism.

We can say that people have consumerist values or attitudes when they want to consume more, and that they find meaning and satisfaction in life through the purchase of new consumer goods.

Consumerism is the result of a historical process that has created mass markets, industrialization, and cultural attitudes.

The origins of the consumer society come from the historical evolution of society around the concept of production